I see that my email campaigns are about 80% unopened. What does this signify?
This means that the 80% of the people who have received your email have not read your email, or have deleted the email without opening it. There is also a possibility that your recipients have viewed your email but didn't load all of the images in your email content.
Related Articles
I see that my email campaigns are about 80% unopened. What does this signify?
This means that the 80% of the people who have received your email have not read your email, or have deleted the email without opening it. There is also a possibility that your recipients have viewed your email but didn't load all of the images in ...
What does ‘unopened’ mean?
These are emails that have been received but remain unopened.
What does ‘unopened’ mean?
These are emails that have been received but remain unopened.
Send Follow-up Campaigns
Chain Campaign A chain campaign allows you to retarget the recipients of previously sent campaigns, based on their opens or unopens. Chain campaigns are not restricted to just one follow-up campaign, you can create as many campaigns as you want, in ...
A/B Test Email Campaigns
A/B testing (also known as split testing) is a tool to help you compare two different versions of an email campaign. To run an A/B test, come up with two versions of an email, then assign equal traffic to both versions. Once the test period is over, ...