MarketingHub
Importing leads from Box
Zoho MarketingHub lets you to import contacts from different cloud storage services. You can import contacts stored in Evernote as leads in Zoho MarketingHub. The file to be imported should meet the following requirements, It should be in either ...
Importing leads from Evernote
Zoho MarketingHub lets you to import contacts from different cloud storage services. You can import contacts stored in Evernote as leads in Zoho MarketingHub. The file to be imported should met the following requirements, It should be in either Excel ...
Importing leads from OneDrive
Zoho MarketingHub lets you to import contacts from different cloud storage services. You can import contacts stored in OneDrive as leads in Zoho MarketingHub. The file to be imported should meet the following requirements, It should be in either ...
Importing leads from Google Drive
Zoho MarketingHub lets you to import contacts from different cloud storage services. You can import contacts stored in Google Drive as leads in Zoho MarketingHub. The file to be imported should meet the following requirements, ...
Importing leads from Zoho Docs
Zoho MarketingHub lets you to import contacts from different cloud storage services. You can import contacts stored in Zoho Docs as leads in Zoho MarketingHub. The file to be imported should meet the following requirements, It should be in either ...
Add leads
You can import leads from various sources such as excel sheets, CSV files and Google spreadsheets and manage them by maintain under mailing lists. You can view the lead history to check the number of sent campaigns for a specific lead and the history ...
View marketing planner reports
Budget allocation - This report represents how you've spent money across different marketing channels such as Emails, Social, Paper ads, TV ads,etc. Channel based ROI - This report represents the ROI of each marketing channel. Actual returns per ...
Getting started with Marketing Planner
Plan, budget, and measure your marketing activities and analyze how to optimize them for better results. If you are a marketer who's looking to measure the performance of your campaigns and optimize your marketing activities, you can do it by ...
Creating a marketing plan
This guide will help you perform the following actions : Create a marketing plan Configure marketing channels Set targets against the objectives Creating a marketing plan From the Navigation Toolbar, click Planner and choose Marketing Planner. ...
Viewing Lead Insights
Lead Insights provide you with a variety of reports and charts to view lead information associated with your account. You can see the lead growth over time, lead generation sources, tags assigned to your leads, scores allotted, and any goals ...
Using Lead Stages
Lead stages is the mechanism that helps you qualify your leads by differentiating them into different stages. With lead stages, you get an overview of where your leads stand in the lead stages. Before we go on to learn how to enable Lead Stages, ...
Tags
Tags are keywords that help you organize your leads and target specific people based on your business needs. They act like labels on your leads, making it easier to search and find the leads you want to. In other words, tags work to group your leads ...
Lead Scoring
Lead Scoring is an effective way to manage and analyze your leads, helping you discover quality leads and giving you insights about their stage in the sales funnel. lead scoring is all about giving scores to your email recipients based on their ...
Campaign-based Reports
Campaign-based reports lets you view reports of your recently sent campaigns, most responded campaigns based on opens, clicks and the attached links. From the Navigation toolbar, choose Engagement and select Campaign-based reports. You could check ...
Cyclic autoresponder
Understanding cyclic autoresponder If you want to send messages at periodic intervals, you should make use of the cyclic autoresponder. This autoresponder enables you to create and send messages on a daily, weekly, monthly, or yearly basis. User ...
Calendar autoresponder
Understanding calendar autoresponder The calendar based autoresponder is a platform where you can predefine the campaigns that you would like to send throughout the year. Listed below are few scenarios where calendar autoresponder can be made use of. ...
Managing autoresponders
How do I clone an autoresponder? From the Navigation toolbar select Engagement and choose Autoresponders . A page will appear, displaying all your autoresponders. Mouse over the autoresponder you wish to clone. Click the Clone icon in the far-right ...
Autoresponder reports
Once your autoresponder has been sent, you'll be able to view the report. Autoresponder-specific report From the Navigation toolbar, select Engagement and choose Autoresponders . Select the autoresponder for which you want to view the reports for. ...
Page Campaigns
Page campaigns lets you run a promotional campaign on Facebook for a limited time. You'll create a custom tab for your Facebook page, then create a page campaign for that tab. Before you install a page tab, please check whether you've created a ...
Post campaigns
Easily engage your followers on social media through Post campaigns. All you need to do is talk about your brand on your social media pages by posting links, images, and status updates. Likes, retweets, views, and comments allow you to gauge ...
Social Campaigns
Social Campaigns are a quick, easy way to reach a wider audience and engage with your followers on social media. From posting a campaign on social media to running promotions on your Facebook page, Zoho MarketingHub can do it all. This guide will ...
A/B test campaigns
A/B Test Campaigns A/B testing (also known as split testing) is a tool to help you compare two different versions of an email campaign. To run an A/B test, come up with two versions of an email, then assign equal traffic to both versions. Once the ...
Email subject line
Email Subject line Personalize your subject -- the easiest shortcut to grab your subscribers' attention when they see the email in their inbox. Our easy-to-use merge tags help tailoring the subject to the audience. Using Emoji in email subject line ...
Coupon campaigns
Offering coupons is one of the best ways to increase your site traffic and boost your sales. So, how can you create a coupon- based email campaign (or A/B test campaign) where every recipient receives a unique coupon code? At Zoho MarketingHub, users ...
Sending your email campaign
Sending your email campaign Before launching your email campaign, use the Send for Review option- to ensure that your email campaign reaches the recipient's inbox, not the spam folder. Our moderators check your subject line, mailing list, and content ...
Form-based campaigns
Form-based Campaigns Integrate your Zoho MarketingHub account with Zoho Forms. This is an in-house integration and does not require a separate sign in to Zoho Forms. With this integration, you can access the forms created in Zoho Forms and reach out ...
Scheduling your campaign
Scheduling a Campaign You can add content to your campaign, pick recipients, and schedule it as you like. There are four options you can use to schedule your campaign: Fixed Time and Time Zone - You can send your campaign at the date and time you ...
Selecting your email recipients
To send your campaign, you need a list of leads to receive the emails. If you have your subscriber database saved in your desktop or on a Google spreadsheet, you can import those leads and save them as a mailing list. Exclude leads If you are sending ...
Configuring the campaign content
Zoho MarketingHub provides some pre-designed email templates for you to use. Just pick an email template that meets your needs, and then make some modifications to personalize it for your company's voice. If this is your first email campaign, we ...
Creating an email campaign
Email marketing is considered the simple and most effective method to reach out your leads. The best part is that the return on investment (ROI) is much higher than other marketing channels making it as the most affordable way of marketing. Adding ...
Survey-based campaigns
Zoho MarketingHub integrates with SurveyMonkey and Zoho Survey to send survey-based email campaigns. This not only provides the valuable feedback of your service, but is also a great way to get the pulse of the market for your future strategies. ...
Template Editor
The most important element for a successful email campaign is quality content. When the right content meets responsive designs, you can make sure that your email campaign is a huge success. Whether you're an expert or a beginner, Zoho MarketingHub ...
Webinar-based campaigns
Zoho MarketingHub integrates with Zoho Meeting to send webinar-based email campaigns. You can promote the webinars that are created in your Zoho Meeting account. Before creating email campaigns for your webinars, make sure that you meet the following ...
Eventbrite Campaigns
Zoho MarketingHub integrates with Eventbrite and enables you to send an invitation for your event. With this integration, you can promote your event and increase your ticket sales. Eventbrite users can integrate their account with Zoho ...
RSS CampaignsRSS Campaigns
RSS (Really Simple Syndication) is a simple method of receiving updates published on a website. You can find RSS on blogs, newsletters or any site where the content is updated regularly. At Zoho MarketingHub, users can create an RSS-to-email campaign ...
List of email clients and devices for Litmus test
The following is a list of clients and devices you can test with. Installable clients Apple Mail 7 Apple Mail 8 Outlook 2003 Outlook 2007 Outlook 2010 Outlook 2011 Outlook 2013 Outlook 2016 Thunderbird 31 Web-based clients AOL Mail (Firefox) AOL ...
Responsive test with Litmus
Running a Litmus test lets you see how your email content will look on various email clients and devices. This test will help you see how well your content renders across different platforms so you can optimize it for the platforms your subscribers ...
Why is my email campaign reviewed?
When an e-mail campaign is reviewed by a moderator or an administrator, the campaign content plays a vital role with respect to the approval of the campaign to be sent. A list of mandatory checks are taken as the following below: Subject The ...
Smart links
Link shortening is one of the features provided in Zoho MarketingHub exclusively to enhance marketers' convenience . Short links are preferred for marketing as you can easily send them in various forms like email, tweets and SMS. Moreover, using a ...
Getting started with Smart URLs
Link shortening is one of the features provided in Zoho MarketingHub exclusively to enhance marketers' convenience . Short links are preferred for marketing as you can easily send them in various forms like email, tweets and SMS. Moreover, using a ...
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